stumble blog

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The scorecard

CAC, ROAS, CPL, organic traffic, and conversion. A weekly view of where the budget went and what gets tested next.

#measurement#CAC#ROAS

stumble reports the hand, not only the win. The weekly scorecard covers CAC, ROAS, CPL, organic traffic, and conversion, with attribution that shows where each rupee or dollar went.

Paid media can produce leads in the first week. SEO and organic content compound over months. Quick-win channels run first, while the longer assets are built in parallel. Engagements are monthly and rolling. The audit comes before the spend.